Data protection declaration of Fuchs Trading GmbH / LanaLu Boys & Girls

1. General

This privacy policy covers both historical and future personal data. It applies to data processing by Fuchs Trading GmbH and to the following website: "". This data protection declaration not only records the personal data collected from you in the future in accordance with this data protection declaration, but also your personal data already stored by us.

This data protection declaration is aligned with the EU General Data Protection Regulation (GDPR). Although the GDPR is a European Union regulation, it is important to us. The Swiss Data Protection Act (DSG) is heavily influenced by EU law, and companies outside the European Union or EEA must comply with the GDPR under certain circumstances.

The EU General Data Protection Regulation and Swiss data protection law protect the fundamental rights and freedoms of natural persons and in particular their right to the protection of personal data. Personal data is understood to mean all information that relates to a specific or identifiable person. When we speak of the processing of your personal data in this data protection declaration, we mean any handling of your personal data. These include, for example:

  • The collection
  • storage
  • Management
  • use
  • transmission
  • announcement
  • Deletion of your personal data

We collect personal data that is required for the specific purchase and in order to
to provide better service to our customers. This data is used exclusively within Fuchs Trading GmbH and is not passed on to third parties.

2. How do we protect your personal data?

We have technical and organizational security procedures in place to maintain the security of your personal data and to protect your session data and personal data against unauthorized or unlawful processing and/or against accidental loss, alteration, disclosure or access. Our online shop is encrypted using SSL (Secure Socket Layer), which means that all data on the offer as well as your payment and customer data are transmitted securely. However, you should always be aware that the transmission of information via the internet and other electronic means involves certain security risks and we cannot guarantee the security of information transmitted in this way.

3. How long do we keep data and where do we store it?

We process and store your personal data for as long as it is necessary to fulfill our contractual and legal obligations or otherwise for the purposes pursued by the processing, i.e. for example for the duration of the entire business relationship (from initiation, processing to termination of a contract ) as well as in accordance with the statutory retention and documentation obligations. It is possible for personal data to be retained for the period in which claims can be asserted against our company and to the extent that we are otherwise legally obliged to do so or legitimate business interests require this (e.g. for evidentiary and documentation purposes). As soon as your personal data is no longer required for the purposes mentioned above, it will generally be deleted or anonymized as far as possible. For operational data (e.g. system logs, logs), shorter retention periods of twelve months or less apply. Inactive customer accounts will be systematically deleted after one year of inactivity and no response to the 30-day reactivation period. The personal data we collect is stored exclusively on servers in Switzerland.

4. What rights do you have in relation to your data?

You have the right to information, correction, deletion, within the framework of the data protection law applicable to you and to the extent provided for therein (such as in the case of the DSGVO).
to restriction of data processing and otherwise the objection to our
Data processing and the release of certain personal data for the purpose of transmission to another body (so-called data portability). Please note, however, that we reserve the right to assert the statutory restrictions on our part, for example if we are obliged to store or process certain data, have an overriding interest in this (to the extent that we can invoke this) or you need them for the assertion of require claims. If you incur any costs, we will inform you in advance. You have the right to withdraw your consent at any time. Please note that the exercise of these rights can conflict with contractual agreements and this can have consequences such as premature termination of the contract or financial consequences. We will inform you in advance if this is not already contractually agreed.

The exercise of such rights usually requires that you clearly prove your identity
(e.g. with a copy of your ID where your identity is otherwise not clear or cannot be verified). To assert your rights, you can contact us at the address given in Section 16.

Each data subject also has the right to enforce their claims in court or to lodge a complaint with the responsible data protection authority. The competent data protection authority in Switzerland is the Federal Data Protection and
Public Relations Officer (

5. How can you contact us?

If you would like to assert your rights with regard to your personal data or have any questions or concerns regarding the processing of personal data, you can contact us at Your message will be forwarded internally to the data protection officer and we will endeavor to Promptly respond to any questions or concerns upon receipt.

6. Who is the owner of the data collection?

We are legally obliged to inform you of the owner of the data collection with your personal data. The owner of the data collection and responsible for data processing is Fuchs Trading GmbH, Knonauerstrasse 1, 6300 Cham.

7. When do we collect personal data?

We primarily process the personal data that we receive from these and other people involved as part of our business relationship with our customers and other business partners or that we collect from their users when operating our websites, apps and other applications.

Insofar as this is permitted, we also take certain data from publicly accessible sources (e.g. debt collection registers, land registers, commercial registers, press, Internet) or receive such data from authorities and other third parties (e.g. credit information agencies, address brokers).

In addition to the data from you that you give us directly, the categories of personal data that we receive from third parties about you, in particular

  • Information from public registers
  • Information that we learn in connection with administrative and legal proceedings
  • Information in connection with your professional functions and activities (e.g. so that we can, with your help, enter into and transact business with your employer)
  • Information about you in correspondence and discussions with third parties, credit reports (insofar as we conduct business with you personally)
  • Information about you that people from your environment (family, consultants, legal representatives, etc.) give us so that we can conclude or process contracts with you or with your involvement (e.g. references, your address for deliveries, powers of attorney)
  • Information on compliance with legal requirements such as combating money laundering and export restrictions
  • Information from banks, insurance companies, sales and other contractual partners of ours on the use or provision of services by you (e.g. payments made, purchases made)
  • Information from the media and the internet about you (if this is indicated in the specific case, e.g. as part of an application, press review, marketing/sales, etc.)
  • Your addresses and, if applicable, interests and other socio-demographic data (for marketing)
  • Data in connection with the use of the website (e.g. IP address, MAC address of the smartphone or computer, information about your device and settings, cookies, date and time of the visit, pages and content accessed, functions used, referring website, location information)

In particular, for the purpose of credit checks when purchasing on account, credit information is retrieved on the basis of mathematical-statistical processes from the company MF Group, Kornhausstrasse 25, 9000 St. Gallen.

8. What personal data do we collect?

We need the collected personal data to process the sales process. On the one hand, we collect personal data that you provide to us. On the other hand, we collect personal data that is collected automatically or manually when you contact us, such as:

8.1 Personal data

  • name and first name
  • delivery address
  • Billing Address
  • language preferences
  • phone number(s)
  • Email address)
  • customer number
  • Information on subscribed newsletters or other advertising
  • Consent to receive advertising
  • Online customer account information (including opening date, username)

8.2 Customer Activity Data

Contract data (including contract date, contract type, contract content; contractual partner; contract term; contract value; asserted claims from the contract);

Purchase information (including purchase date, type, quantity and value of goods and services purchased; shopping cart; abandoned shopping cart; payment methods used; purchase history);

Customer service information (including returns of goods, complaints, warranty cases, delivery information);

Session data related to visits to our website.

communications by telephone, facsimile, e-mail, voice mail, text messaging (SMS), picture messaging (MMS), video messaging or instant messaging;

9. Why do we process personal data?

We process your personal data for various purposes. These purposes can be
combine different groups. In particular, we can process your personal data in whole or in part for one or more of the following purposes, in which we have a legitimate interest corresponding to the purpose:

9.1 Purposes of processing in connection with our goods and service offerings

Providing and selling our goods and services

Processing of orders and contracts, including dispatch of order and
Shipping confirmations, delivery confirmations, delivery and invoicing

Organization and implementation of customer service services

Organization and implementation of customer card or loyalty card programs

Arranging and conducting market research and opinion polls

9.2 Processing purposes related to customer communication

Provision, administration and implementation of customer communication by post and electronic means of communication

Business communication by post and by telephone, e-mail, voice mail, text message (SMS), picture message (MMS), video message or instant messaging

9.3 Processing purposes related to direct marketing

Simplification of processes - such as purchases or bookings - and use of insights from the analysis of customer behavior to continuously improve all goods and services.

Avoidance of unnecessary advertising through insights from the analysis of customer behavior for individualized and personalized direct marketing.

Sending of individualized and personalized advertising by post or via telephone, fax, e-mail, voice messages, text messages (SMS), picture messages (MMS), video messages or instant messaging.

Individualized and personalized adjustment of offers and advertising on our website, apps for mobile devices or our channels on internet platforms, multimedia portals or social networks.

If you have given us consent to process your personal data for specific purposes (e.g. when registering to receive newsletters), we will process your person within the framework of and based on this consent, unless we have another legal basis and we need one. A given consent can be revoked at any time, but this has no effect on data processing that has already taken place.

As part of our business relationship, you must provide the personal data that is required to establish and conduct a business relationship and to fulfill the associated contractual obligations (as a rule, you do not have a legal obligation to provide us with data). Without this data, we will generally not be able to conclude or process a contract with you (or the body or person you represent). The website cannot be used either if certain information to ensure data traffic (eg IP address) is not disclosed.

10. To whom do we pass on your personal data?

As part of our business activities and for the purposes set out in Section 3, we also disclose data to third parties, to the extent permitted and deemed appropriate, either because they process them for us or because they want to use them for their own purposes . In particular, this concerns the following positions:

Our service providers (within Fuchs Trading GmbH and externally, such as banks, insurance companies), including order processors (such as IT providers)

  • Dealers, suppliers, subcontractors and other business partners
  • customers
  • domestic and foreign authorities, official offices or courts
  • Media
  • Public, including website and social media visitors
  • Competitors, industry organizations, associations, organizations and other bodies
  • Buyers or those interested in acquiring business areas of Fuchs Trading GmbH
  • other parties in potential or actual legal proceedings

These recipients are partly domestic, but can be anywhere on earth. In particular, you must expect your data to be transmitted to all countries where the service providers we use are located (such as Facebook).

11. How do we use cookies?

We also use so-called cookies on our website. These are small files that are stored on your computer or mobile device when you use one of our websites. We would also like to inform you comprehensively about our use of cookies.

11.1 Why do we use cookies?

The use of cookies serves, on the one hand, to record the frequency of use, number of users and behavior on our website, to increase the security of website use and to make our information offering user-friendly.

11.2 Which cookies do we use?

Most of the cookies we use are automatically deleted from your computer or mobile device at the end of the browser session (so-called session cookies). For example, we use session cookies to store your country and language preferences and your shopping cart across different pages of an Internet session.

In addition, we also use temporary or permanent cookies. These remain stored on your computer or mobile device after the end of the browser session. If you visit one of our Internet pages again, it will then be automatically recognized which inputs and settings you prefer. Depending on the type of cookie, these temporary or permanent cookies remain stored on your computer or mobile device for between one month and ten years and are automatically deactivated after the programmed time has expired. They serve to make our website more user-friendly, more effective and more secure.

11.3 What data is stored in the cookies?

No personal data is stored in the cookies we use. The cookies we use cannot be assigned to a specific person. When a cookie is activated, an identification number is assigned to it. 

11.4 How can you prevent the storage of cookies?

Most internet browsers automatically accept cookies. However, you can instruct your browser not to accept cookies or to ask you before accepting a cookie from a website you visit. You can also delete cookies on your computer or mobile device using the appropriate function on your browser. If you decide not to accept our cookies or the cookies of our partner companies, you will not be able to see certain information on our website and you will not be able to use some functions that are intended to improve your visit.

12. How do we use log files?

Each time you access our website, certain usage data is transmitted to us from your internet browser for technical reasons and stored in log files. This involves the following usage data:

  • IP address of the contacting device
  • date and time
  • URL of the called page
  • Referrer URL
  • Browser and other device information

The evaluation of the log files helps us to further improve our internet offers and make them more user-friendly, to find and fix errors faster and to control server capacities. Using the log files, we can determine at what time the use of our Internet offers is particularly popular and make the corresponding data volume available in order to guarantee you the best possible use.

13. How do we use web analysis tools?

In order to continually improve and optimize our Internet offering, we use so-called tracking technologies. Web analysis tools provide us with statistics and graphics that give us information about the use of our Internet pages. The data about the use of an Internet site is transferred to the server used for this purpose. We use Google Analytics from Google Inc., USA as an analysis tool. With this tool, this data is transmitted including shortened IP addresses, which prevents the identification of individual devices. Google Analytics uses cookies (see under Cookies). Google observes the data protection provisions of the "Swiss-US Privacy Shield" agreement and has registered with the US Department of Commerce for the "Swiss-US Privacy Shield" (information on the Swiss-US Privacy Shield can be found at "https://www.privacyshield .gov/Swiss-US-Privacy-Shield-FAQs"). The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data. Google will only transfer this data to third parties due to legal regulations or as part of order data processing.

You can prevent the data generated by cookies and related to your use of the website (including your IP address) being sent to Google and the processing of this data by Google by clicking on the following link ("http://tools") and install the available browser plug-in. You can find more information about Google Analytics and data protection at "" or "".

14. How do we use social plugins?

Our Internet pages use social plugins, e.g. from Facebook or Google+, to make our company better known. The underlying advertising purpose is to be regarded as a legitimate interest within the meaning of Article 6 (1) (f) GDPR. Responsibility for data protection-compliant operation is to be guaranteed by their respective providers. Data processing in connection with these plugins takes place with your consent when you use these plugins. The plugins are marked with the provider's logo and can be, for example, "Like" buttons or a Google+ button.

If you call up our Internet pages that contain such a plugin, your browser establishes a direct connection with the provider's computers. The content of the plug-in is transmitted directly to your browser by the provider and integrated into the website by it. By integrating the plugins, the provider receives the information that you have accessed our website. If you are logged in to the provider at the same time, the provider can assign the visit to your profile. If you interact with the plugins - for example by clicking the "Like" button or making a comment - the corresponding information is transmitted directly from your browser to the provider and stored there.

If you do not want the provider to collect data about you via our website, you must log out of the provider before you visit our website. Even when you are logged out, the providers collect anonymous data via the social plugins and set a cookie for you. If you log in to the provider at a later point in time, this data can be assigned to your profile.

If a login is offered via a social login service - e.g. Facebook Connect - data is exchanged between the provider and our website. With Facebook Connect, for example, this can be data from your public Facebook profile. By using such login services, you agree to the data transfer.

The purpose and scope of the data collection and the further processing of your data by the provider as well as your rights in this regard and setting options for protecting your privacy can be found in the data protection information of the provider.

Facebook Ireland Ltd. or Facebook Inc.:

  • Google Inc.:

If you do not want the providers to collect data about you via these cookies, you can select the "Block third-party cookies" function in your browser settings. Then the browser does not send any cookies to the server for embedded content from other providers. With this setting, other functions of our website may no longer work.

We process your personal data partially automatically with the aim of evaluating certain personal aspects (profiling). We use profiling in particular to be able to provide you with targeted information and advice about products. We use evaluation tools that enable us to communicate and advertise as needed, including market and opinion research.

In principle, we do not use fully automated automatic decision-making (as regulated in Art. 22 GDPR) to establish and implement the business relationship or otherwise. If we use such procedures in individual cases, we will inform you about this separately, provided this is required by law and inform you about the associated rights.

15. Payment Security

The data exchanged between you and us is encrypted by a 256-bit SSL certificate. This corresponds to the standard used by banks for their online transactions. You can recognize this from the URL address of Fuchs Trading GmbH, which begins with https://, where 's' means secured. An icon in the form of a closed padlock appears. E-Payment from Postfinance is the secure e-payment solution for processing online payments over the Internet. The certified payment platform guarantees simple and secure payment transactions with credit and debit cards, both for the shop operator and for the cardholder.

16. Contact address for questions

Fuchs Trading GmbH
Knonauerstrasse 1
CH-6330 Cham
Phone: + 41 41 759 00 00

Supervisory authority Switzerland:
Federal Information and Data Protection Commissioner, FDPIC
Feldeggweg 1
3003 Bern

17. Updating and changing this privacy policy

We can change or adapt this data protection declaration at any time. The current version published on our website applies. Insofar as the data protection declaration is part of an agreement with you, in the event of an update we will inform you of the change by e-mail or by other suitable means.